KCS's Long Search For A Colorful Brand

KCS 3942 at Kansas City on 21 March 2017 (Michael Richmond photo)

Kansas City Southern's streamlined "Southern Belle" passenger train departed Kansas City for Baton Rouge, Louisiana for the very first time on 9 September 1940, and it rolled right into railroad history. With the aid of a major advertising and publicity campaign, the train soon became a national icon and passenger traffic on the railroad skyrocketed. From that September day forward, the Southern Belle was typically powered by EMD-built E3As and E7As, as well as steam-generator equipped F3s. Beyond having the same EMD builder, all of the locomotives wore an attractive red/yellow/brunswick green color combination. KCS freight locomotives of the period wore a slightly modified version of the Belle colors, with black instead of brunswick green.

Huge changes in the way Americans travelled led to the demise of the Southern Belle in 1969; it also signalled the end of KCS diesels in Belle motif. Actually, KCS had discontinued painting freight cabs in the popular tri-color scheme as early as 1955; the move was aimed at reducing company operating expense.

So here is a unique opportunity to briefly visit KCS's four-decade-long transition back to its colorful heritge.

XXX

There is no question that KCS passenger and freight motors have worn a lot of different colors and scheme variations since the railroad first employed diesel locomotives in mainline service. The fist locomotives to sport the "Southern Belle" scheme were sleek new E3As of 1940 -- (KCS EMD E3A #21, photographer unknown, R.R. "Dick" Wallin collection). The railroad's freight cabs featured red/yellow/black colors, but in a modified format -- (KCS EMD F3A #34, photo by Wade Harris).

XXX

In early 1956, the KCS had two F7As rebuilt as F9As; they arrived featuring the then standard red car-body with yellow trim around the two-piece windshield and cab windows -- (KCS EMD F9A #91 photo by James Holder). The yellow trim was phased out before too long in favor of a solid red livery -- (KCS FM "Erie-built" #39 photo by Mike Condren).

XXX

In contrast to the railroad's cab units, early road-switchers were delivered wearing a conservative black scheme with white accent striping -- (KCS EMD GP7 #159 photo by Mike Condren). The black livery, which was also worn by yard power, did not totally disappear from the railroad until 1963 or even 1964 -- (KCS Alco High Hood #1122, photo by Mike Condren).

XXX

The red-dip livery became the KCS standard sometime around 1958 or 1959; it could be found on all types of power from cabs units to yard switchers -- (KCS EMD NW2 #4219, photo by Jim Wilson / Kim Piersol collection. The last new power to be delivered in a red scheme were ten GP30s of 1963; a few of the "30s" were still wearing the original paint at retirement time in 1980 -- (KCS EMD GP30 #118, photo by W.D. Caileff, jr).

XXX

By the Summer of 1965, KCS management had tired of the dip red livery and sought a more striking image; a solid bright white with large red lettering was thought to be the answer -- (KCS's only Alco S2 #1114, photographer unknown / Michael Richmond collection). It was even worn by two E-units pressed into freight service with the demise of passeger traffic -- (KCS EMD E8A #27, photo by W.D.Caileff, jr). The last of the ghostly colored freight motors were eliminated in the early 2000s).

XXX

It did not take long for the white livery to lose favor and be replaced by locomotives sporting a solid grey attire with large billboard-size lettering. The first units to model the new look appeared in 1978; eventually it spread to the entire KCS fleet, including yard engines -- (Both photos by Michael Richmond).

XXX

Determined to re-establish its national image, KCS took an important step in 1995 to achieve that objective; they assembled a short executive / business train painted similar to a Southern Belle consist of the 1940s -- solid brunswick green with yellow and red, car-length stripes along the bottom. A set of similarly painted F-units were rebuilt to match the classic-looking passenger cars. --(KCS Business Train, David Hawkins photo). The next step in the image revitalization process occurred in 2003 when the F-units were given the full red/yellow/brunswick green Belle treatment; they were a stunning sight. (KCS EMD FP9 #1 photo by Michael Richmond). The image restoration process was finalized in 2007 with the railroad adopting the retro-looking Belle scheme as a new corporate standard.

Notes and Reference sources:
  • Classic American Streamliners by Mike Schafer and Joe Welsh
  • Erie-Builts and H20-44s by David R. Sweetland
  • Photo websites: Flickr.com, LocoPhotos.com, RailPictures.net, & RRpicturesarchives.net
Compiled by: Michael Richmond

New: 1 April 2020


Back to Motive Power Rosters

Back to Passenger Lines